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Digital media includes web-based & mobile-based technologies, which turn communication into interactive dialogue among organisations, communities & individuals.
Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. In today's world, it is a driver for a company's bottom line by using innovative techniques and platforms to market products, acquire newer users, and capture wider markets. PGCM [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools, which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM. PGCM [DM] program is AICTE approved.
Credit Points : 40
Digital Marketing Manager, Social Media Marketing Experts, Search Engine Marketers, E-Customer Relationship Manager.
Fee Payment Options
“The Director SCDL, Pune” payable at Pune.
1 Year
Digital Marketing Manager
E-Customer Relationship Manager
Search Engine Marketers
Social Media Marketing Experts
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