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Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supp
The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM. PGDCRM program is AICTE approved.
Total Credit Points : 80
Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager etc.
Fee Payment Options
2 Years
CRM Specialist
Customer Relationship Manager
Manager-Client Servicing
Project Manager
Relationship Manager
SCDL is a great platform to do PG while pursuing work. The course is designed in such a way that it helps you apply the theoretical knowledge in your job role. The provided study material has the relevant examples that helps you to understand the concepts clearly. I chose a subject that is related to my profile and after completing it, I could see the changes in my approach towards my working style.
- M N Renuka, PGDCRM
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